Results For "India"
1124 News Found
Digital media drives political advertising to record high
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium
Monotech Systems to display Pixeljet wide format printers at Sign India
In OOH Solutions By VJ Media Bureau - April 04, 2014
The Pixeljet printers are suitable for small as well as high scale business purposes such as outdoor advertising and signage.
EFI: Riding high on innovation
In Viewpoints By M4G Bureau - March 19, 2014
EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .
Ficci Frames: Digital and television screens can co-exist
In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.