Results For "India"
1197 News Found
Fevicol bonds 30,000 woodworkers for community initiative
In OOH News By Bhawana Anand - December 23, 2014
Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their labour towards the betterment of the underprivileged section of society.
Microsoft Lumia 730 grabs attention through OOH
In Campaigns By Bhawana Anand - December 23, 2014
Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.
Indian OOH industry is primed for accelerated growth: EFI CEO
In OOH News By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country
IndiaMART boards DMRC for an impactful OOH journey
In Campaigns By Bhawana Anand - December 19, 2014
IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre
Amira connects with customers through Biryani Festival in Noida
In Campaigns By VJ Media Bureau - December 17, 2014
At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.
Mirror, Mirror on the wall
In OOH News By Jubilee Cardozo - December 15, 2014
Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews
IPA spreads public awareness on Antibiotic resistance through outdoor
In OOH News By Nabamita Chatterjee - December 15, 2014
Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major arterial routes of Kolkata and South as well as North 24 Parganas.
DMRC Train Wrap: Profitable or Not?
In OOH News By Bhawana Anand - December 05, 2014
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.