OOH in all its resplendence

In Viewpoints By - December 06, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there

‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

In OOH News By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

‘Indicative OOH media pricing will buoy advertiser confidence in the medium’

In OOH News By N Jayalakshmi - August 25, 2021

Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers

‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’

In OOH News By - August 24, 2021

Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.

‘Measurement & rate card are two engines for industry growth’

In Viewpoints By N Jayalakshmi - August 23, 2021

Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.

‘We’ve to give clients what they want’

In Viewpoints By - August 09, 2021

Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.

Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules

In OOH News By Rajiv Raghunath - August 02, 2021

The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

‘Need comparable metrics for DOOH inclusion in media plans’

In Digital OOH By N Jayalakshmi - June 30, 2021

Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.