Thursday, March 21, 2019

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Results For "Haresh-Nayak"

31 News Found

‘Indian OOH to grow at 12%-15% in 2019’
‘Indian OOH to grow at 12%-15% in 2019’

In Research By M4G Bureau - February 15, 2019

Data-led OOH, big marquee events, DOOH expansion and other key factors to drive OOH growth, forecasts Posterscope India

Posterscope launches unique real time digital OOH platform
Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate
Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives

‘Malpractice by site owner a blot on industry image’
‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

‘DOOH in India – Dawn of a new era is near’
‘DOOH in India – Dawn of a new era is near’

In Viewpoints By Haresh Nayak - January 08, 2018

What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented

Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency

In OOH News By M4G Bureau - October 16, 2017

The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India

Posterscope India lifts OOH Agency of The Year award
Posterscope India lifts OOH Agency of The Year award

In OOH News By VJ Media Bureau - December 07, 2016

Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states

Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live

Posterscope India uses
Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

Honda unveils outdoor campaign for CB Hornet 160R
Honda unveils outdoor campaign for CB Hornet 160R

In Campaigns By Nabamita Chatterjee - March 30, 2016

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.

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