Jeep Compass Diesel Automatic set to drive on OOH

In OOH News By M4G Bureau - February 28, 2020

The new campaign, highlights the challenges of urban driving and delves into the capability of the Jeep Compass Diesel Automatic to navigate through, effortlessly

Iconic Michelin Man 'Drives the Change' in India

In Campaigns By Pray Jani - January 13, 2020

Ignite Mudra won the OOH mandate to strategically design and execute the campaign to endorse and create awareness about the brand targeting the car owners who seek premium driving pleasure

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly

Future Consumer Ltd names FMCG Veteran Rajnikant Sabnavis as CEO

In OOH News By M4G Bureau - December 04, 2019

Sabnavis brings in over 30 years of experience in creating and leading dynamic FMCG brands across India

‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Campaigns By Bhawana Anand - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

OOH is used to create excitement about the brand: Amlan Mukherjee

In Viewpoints By Ria Banerjee - October 14, 2019

Amlan Mukherjee, General Manager, East Branch- Hindustan Unilever, shares that the brand promotions are all about selling concepts related to occasions.

Ponds DOOH walls writs bold this festive season

In Digital OOH By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity