Results For "COVID"
219 News Found
Airport media – the runway all clear for gaining high altitude
In OOH News By M4G Bureau - June 05, 2023
Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.
Wildstone acquires Spain’s OOH major Grupo Redext
In OOH News By M4G Bureau - September 16, 2022
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone
Consumer still averse to use of public touchscreens: Ultraleap study
In Research By M4G Bureau - August 05, 2022
Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.
Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration
In OOH News By Rajiv Raghunath - March 21, 2022
Decline in daily Covid cases, resumption of regular international services will provide the growth props
Ocean Outdoor revenue rises 44.4% in 2021
In OOH News By M4G Bureau - February 16, 2022
Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
India Talks OOH conference postponed
In OOH News By M4G Bureau - January 10, 2022
The conference will be scheduled after the current Covid-19 situation comes under control
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
How social activation worked for Dabur in UP & Bihar
In OOH News By M4G Bureau - October 04, 2021
Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.
‘There are strong signs of business rebound’
In OOH News By M4G Bureau - September 16, 2021
Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.