Republic goes outdoor to highlight channel’s leadership position

In Campaigns By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Airport passenger traffic surging, Delhi airport tops global list

In OOH News By M4G Bureau - September 26, 2017

The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry

Wagh Bakri boards BMTC buses

In Gallery By M4G Bureau - September 22, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Wagh Bakri travels miles with bus branding in Bengaluru

In Campaigns By M4G Bureau - September 21, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Netflix goes outdoor for the build-up to ‘Narcos’ launch

In Gallery By M4G Bureau - September 18, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Netflix goes outdoor for the build-up to ‘Narcos’ launch

In Campaigns By M4G Bureau - September 16, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

Myntra’s M.A.C. collection stands out in the outdoor

In Campaigns By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

Jockey celebrates 141-yr legacy with a unique pop-up museum

In Campaigns By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

Media embraces tech for monitoring & 3rd party certification

In Viewpoints By M4G Bureau - September 05, 2017

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.