Connect Network Inc brings in Ashish Bhasin to mentor growth & transformation

In OOH News By M4G Bureau - June 01, 2023

Ashish Bhasin, Founder of The Bhasin Consulting Group, will personally mentor Connect Network Inc, with the key objective of bringing the company to global standards.

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

In OOH News By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Anupriya Acharya re-elected President of AAAI

In OOH News By M4G Bureau - October 05, 2021

Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum

In OOH News By M4G Bureau - August 03, 2021

The Asia Forum will be held on a virtual platform on October 28

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

OOH to be back in growth mode, says dentsu global report

In Research By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

In OOH News By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

‘Budget must boost consumer sentiment, spends’

In OOH News By Bhawana Anand - January 29, 2021

Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021

Prerna Mehrotra promoted as CEO, Media, APAC

In OOH News By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region