Parag Murudkar joins Aditya Birla Sun Life Mutual Fund as Head of Marketing

Parag Murudkar has joined Aditya Birla Sun Life Mutual Fund (ABSLMF) as Head of Marketing, where he will lead the organisation’s marketing, brand and PR functions. 

Parag moves to the asset management business from Aditya Birla Capital’s NBFC business, where he served as Marketing Head. In his new role, he will bring his experience across financial services to ABSLMF, with a focus on strengthening its marketing and brand agenda. 

Sharing the development on LinkedIn, Parag described the move as a “New chapter. Bigger canvas.” He added that he looks forward to bringing his learnings from the NBFC business into the asset management space. 

Prior to joining Aditya Birla Capital,Parag was Head – Digital and Emerging Technologies, Fulcrum at Mindshare India. His career also includes marketing and digital leadership roles at Refyne India, YES BANK, Viacom18, Axis Bank and ICICI Bank, along with earlier agency stints at MEC Interaction and Mudra Communications. 

The appointment marks another move in Parag’s career across marketing, digital and financial services, as he takes on the wider brand and communications mandate at ABSLMF.