Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

Interbrand India has recently brought Ashoo Advani on board as Associate Director, Brand Strategy. Based out of Mumbai, he will work closely with Ashish Mishra on the agency’s robust client roster.
 
Advani’s expertise pans largely around developing brand communication for new and existing brands. He has worked with leading brands, across categories ranging from automobile, retail and realty amongst others. He also has an experience of working with prominent brands such as Asian Paints, Royal Challenge, Director’s Special, Edelweiss Tokyo Life Insurance, CK Birla Group, Mahindra Two Wheelers, Tata Motors etc.
 
“Since my B-school days, brand valuation has been an area of interest. It is the ultimate metric for any brand and there is no organisation in the world that comes close to Interbrand in Brand Valuation expertise. I am excited about learning and using the global best practices of managing brands, Ashoo Advani said.
 
Commenting on this development, Ashish Mishra, Managing Director, Interbrand India, said, “The war for talent is accelerating and globally Interbrand’s people’s skills are considered benchmark. We clearly want the select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident that with Ashoo on board with us, can help make this happen.