Swiggy Instamart’s witty OOH campaign with brands

Swiggy Instamart’s latest out-of-home (OOH) campaign for Holi is turning heads with its clever and interactive approach. The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy Instamart’s promise of rapid delivery for all Holi essentials. But what truly makes it stand out is how other brands have jumped in with witty responses, turning the billboards into a playful conversation.

Hajmola joins the fun with “Ab aap bhi humaare chatkaare logey?” cleverly linking Holi’s tangy spirit to its signature digestive candies. Real Juice takes the opportunity to play on the emotions of the festival with “Nahi maanenge. Feelings Real hain,” reinforcing both Holi’s playful resistance and its own brand messaging. Furr, known for its skincare products, makes a smooth entry with “Bura maan bhi gaye, toh patch up kar lenge,” promoting its acne relief patches while staying in sync with the theme. Meanwhile, Mirinda brings its own twist with “Hum pe ye kisne Orange rang daala?” perfectly integrating its vibrant orange soda with the festival’s colors.

This campaign not only reinforces Swiggy Instamart’s quick delivery promise but also creates an engaging moment of brand interaction. By inviting other brands into the conversation, the campaign goes beyond traditional advertising and taps into Holi’s spirit of fun and camaraderie. The creative execution ensures that these billboards don’t just serve as ads but as entertaining and memorable moments for those passing by.

Swiggy Instamart’s latest out-of-home (OOH) campaign for Holi is turning heads with its clever and interactive approach. The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy Instamart’s promise of rapid delivery for all Holi essentials. But what truly makes it stand out is how other brands have jumped in with witty responses, turning the billboards into a playful conversation.