Innovative Use
Goel TMT creates India’s largest building wrap installation in Raipur
The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors of the building.
In a landmark OOH initiative, Shri Bajrang Power & Ispat (Goel TMT) has unveiled India’s largest building wrap in Raipur, setting a new benchmark for large-format advertising in the country. Executed by Abhay publicity, the massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors of the building. Executed within just five days by a team of 35 skilled workers, the project exemplifies precision, speed, and scale in outdoor execution.
This remarkable achievement earned Goel TMT a coveted entry into the Golden Book of World Records on November 8, 2025, for creating the largest building wrap site in India.
For Goel TMT, which has been synonymous with strength, reliability, and innovation for over 25 years, the campaign goes beyond its physical size – it represents the brand’s deep connection with Raipur and its commitment to staying ahead in creative brand communication.
“Our company has been working with commitment and integrity for the past 25 years,” said Sandeep Goel, Director, Goel TMT. “The idea of doing this building wrap was to showcase the pride of being a brand based out of Raipur and to communicate that we are present in every inch of this city in a very big way – Made in Raipur, Made Raipur. We continue to explore new and creative avenues in advertising, and that’s the reason we came up with the idea of wrapping an entire building with our advertisement.”
The campaign utilised 23,958 sq. ft. of flex media, making it the largest single advertisement space in India. The sheer visibility and engineering scale of the project not only amplify Goel TMT’s presence in its home market but also underline its pioneering approach to outdoor media.
Highlighting the brand’s focus on innovation, Sharad Sahu, Head – Corporate Marketing, added, “Our constant effort is to create impactful visibility and memorable brand experiences. In the past, we’ve executed several out-of-the-box OOH concepts – from the Indian Railway engine wrap campaign to a hoarding that simulated the look of fire. This new record is another step forward in our mission to make Goel TMT’s presence unforgettable.”