Campaigns
Zepto’s 3D OOH for Samsung Galaxy S26 Ultra’s privacy feature
The campaign is executed by Coral Media
In its latest OOH execution, the quick-commerce platform transforms a billboard into a live demonstration of the phone’s privacy display, a feature that’s usually hard to explain, and even harder to believe until you see it.
Executed by Coral Media, the installation features a rotating Galaxy S26 Ultra. When the phone faces you, the screen is fully visible, notifications, interface, everything intact. But the moment it turns sideways, the display fades out completely. No peeking. No side glances. Just privacy, working exactly as promised.
It’s a small shift in angle, but a big shift in perception.
The brilliance of the idea lies in its honesty. There’s no over-explaining, no tech jargon. Just a simple, physical demonstration of how the feature behaves in real life, what you see versus what others can’t.
And that’s where Zepto comes in. The message is clear: this isn’t just innovation, it’s instant access to innovation. Galaxy S26 Ultra delivered in minutes. The product does the convincing, Zepto closes the gap.