Campaigns
Zee Studio rolls out’See it all’ campaign
Bright Outdoor Media executed the 10-day campaign in Mumbai
With the marketing objective of bringing the best of Hollywood to its Indian audience, Zee Studio rolled out its outdoor campaign titled’See it all’. With a newer library of compelling movie collection to choose, the movie range offers a wide variety of genres that includes action, comedy and animation.
Bright Outdoor has used the billboards media strategy. The 10-day campaign has been executed only in Mumbai.
Speaking about this, Yogesh Lakhani, Bright Outdoor, says: “Corporate announcements, like this philosophy change, for a leading TV channel is always a very big challenge because they already are a large media themselves. So we have to deliver more in a comprehensive and unquestionable way from a different medium – Out-of-Home – with all its typical issues! The team at Bright Outdoor not only rose to the challenge but also delivered a flawless campaign across Mumbai.
