Campaigns With metrics, transit media can deliver big With metrics, transit media can deliver big Published on March 18, 2019 By admin Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan Related Topics: Trending People CKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer Creative Concepts Nissan paints the sky over Udaipur to unveil its latest car Insights Building the case for a Data-by-Design approach in DOOH Tenders UPMRC invites bids for advertising rights across 15 Kanpur metro stations Campaigns McDonald’s Germany’s thoughtful DOOH campaign for Ramadan Uncategorized Godrej Properties transfixes Kharghar with a bionic Butterfly and drone spectacle