Campaigns With metrics, transit media can deliver big With metrics, transit media can deliver big Published on March 18, 2019 By admin Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan Related Topics: Trending International Events From field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all! Campaigns Amnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’ OAA Azazul Haque joins OOH Advertising Awards 2026 as Co-Jury Chair OAC Joy Bhattacharjya returns as Quiz Master for ‘The Quintessential OOH Quiz’ at OAC 2026 Campaigns Flipkart Fashion and ASICS turn Cyber Hub into a giant sneaker showcase Campaigns Pronto celebrates Father’s Day with illuminated OOH tribute in Delhi