Campaigns With metrics, transit media can deliver big With metrics, transit media can deliver big Published on March 18, 2019 By admin Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan Related Topics: Trending Campaigns Burger King’s DOOH innovation for Korean Spicy Fest Digital Network AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal OOH Industry Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution OOH Industry Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3. DOOH Make Outdoor creative again: Tim Bleakley rallies the ad industry Planning & Buying It’s Spotlight takes over digital screens at CP.67 mall, Mohali