Campaigns With metrics, transit media can deliver big With metrics, transit media can deliver big Published on March 18, 2019 By admin Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan Related Topics: Trending Creative Concepts Hershey’s transforms Mumbai Airport boarding gate into immersive brand experience Creative Concepts Netflix puts a man inside a billboard to promote ‘The Last House’ Contracts & Investments TVS Motor appoints Dentsu as consolidated media agency Campaigns Havells brings AI-crafted appliance range to life with OOH showcase in Delhi OOH Adtech Broadsign released 2026 programmatic DOOH trends report People Sahil Gambhir joins Rapport Initiative as General Manager – OOH