When life gives you lemons, HOCCO makes it OOH

HOCCO Ice Cream has unveiled a high-impact OOH campaign in Ahmedabad to promote Leemo, its lemon-flavoured ice cream, through a larger-than-life 3D billboard installation.

Built around the line “Leemo Lifts You Up!”, the campaign features a giant inflatable lemon emerging outward from the billboard creative, visually amplifying the flavour’s tangy, refreshing positioning.

Installed at a prominent arterial route in Ahmedabad, the execution combines oversized 3D elements with illuminated detailing to maximise visibility across both daytime and nighttime traffic.

The billboard uses a bright summer-inspired creative layout, with the massive lemon becoming the centrepiece of the installation. Alongside the product pack and HOCCO branding, the execution translates the flavour experience into a physical outdoor spectacle designed to grab instant attention from commuters.

A playful mascot suspended beneath the billboard further adds movement and character to the installation, reinforcing the campaign’s upbeat and light-hearted tone.

The installation uses a large helium-filled inflatable structure with integrated lighting to create a high-impact visual effect. The inflatable remains fully expanded with the help of continuous electrical blowers, requiring a 24-hour electricity supply to maintain air pressure and structural stability throughout the campaign duration.

Rather than relying on a standard FMCG outdoor execution, the campaign uses dimensional storytelling to make the flavour itself the hero. The oversized lemon transforms the site into an experiential visual moment, creating stronger recall through scale, texture, and physical presence.

The integrated lighting setup ensures the inflatable remains visually striking after dark, extending the campaign’s impact beyond daylight hours and helping the installation stand out within Ahmedabad’s nighttime traffic landscape.

With Leemo positioned as a refreshing, mood-lifting lemon flavour, the campaign aims to mirror that same energy through an outdoor execution that feels playful, immersive, and hard to miss.

The campaign reflects the growing use of 3D builds and experiential OOH formats by FMCG brands looking to create stronger visual disruption and real-world engagement in cluttered urban environments.