Campaigns
VOLVO & BMW showcase at DMRC’s premium Airport Express Line
Automobile majors VOLVO and BMW resort to DMRC’s Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises the space for their launch campaign.
As a pretext to the ongoing Auto Expo in Delhi, premium automobile majors BMW and VOLVO promote their brands through OOH at DMRC’s premium Delhi Metro Airport Express Line (AEL). Teasing the commuters travelling to the Delhi Airport (T1 & T3) and towards Dwarka, BMW has put a huge display on the 60 x 8 ft JCDecaux departure gantry on the AEL. In an absolute clutter free environment, the creative inspires commuters and beckons them to visit the BMW Pavilion at the upcoming Auto Expo.
AEL that connects the 24 km stretch between New Delhi station and Indira Gandhi International Airport (IGI) offers unmatched communication opportunities to marketers. The line provides exclusive branding and domination in the immediate access area of the airport including the roads leading to Dwarka and Dhaula Kuan. Targeting the influential audience travelling from Dwarka and the airport towards Delhi, VOLVO is also currently running its launch campaign for the premium XC90 on the 40 x 8 ft JCDecaux gantry.
Commenting on the media, Olivier Heroguelle, Managing Director, JCDecaux, said, “These iconic gantries on the metro lines allow excellent visibility as they are clearly visible from long distance. Due to the prominent locations and large size in a clutter free environment, our media also delivers high impact and helps in creating impressions for these premium brands among many.