Campaigns Vodafone – Escalated Branding Vodafone – Escalated Branding Published on December 10, 2013 By admin Taking their ‘Made For You’ campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida. Related Topics: Trending Campaigns Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard Creative Concepts Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage Contracts & Investments TVS Motor appoints Dentsu for integrated media mandate Industry News US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples Talks OOH Mantra Ads joins Gujarat Talks OOH as Associate Sponsor Talks OOH Rohit Chopra of Times OOH joins Gujarat Talks OOH panel on infrastructure-led growth