Campaigns Vodafone – Escalated Branding Vodafone – Escalated Branding Published on December 10, 2013 By admin Taking their ‘Made For You’ campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida. Related Topics: Trending Innovative Use Rare Beauty launches scratch-and-sniff billboards for new fragrance People Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner People Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH Campaigns Digital displays turn Mumbai’s streets into a Wimbledon narrative Contracts & Investments Khushi Advertising bags exclusive advertising rights for Aparna Neo Mall, Hyderabad Creative Concepts SVACHH Deep Lid by TTK Prestige installed at Carter Road