Campaigns
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
In a bold move to fuse fandom with out-of-home innovation, McDonald’s India (North & East) has kicked off a high-impact on-ground activation to mark the launch of its latest offering, ‘The Ranveer Singh Meal’. Featuring Bollywood’s powerhouse and McDonald’s India (North & East) brand ambassador Ranveer Singh, the campaign has taken the streets by storm with striking cab branding, turning everyday city rides into rolling fanfare.
The activation brings the brand’s energy alive through a fleet of vibrantly branded cabs, topped with larger-than-life cutouts of Ranveer Singh, and the iconic Golden Arches. These mobile billboards are designed to grab attention, celebrate fandom, and create curiosity around this limited-edition meal
More than 400 cabs deployed across Delhi, NCR, Lucknow, and Kolkata, the campaign has been routed strategically through high-footfall locations including India Gate, Noida sector 18, MG Road Gurugram, Mani Square, Hazrat Ganj and Gomti Nagar ensuring that the core target group of urban youth, college students, and professionals doesn’t miss the buzz.
Inspired by the global Famous Orders platform and rooted in “fan truths”, the cab branding is an extension of announcing Ranveer Singh as the brand ambassador. The campaign taps into genuine customer love for McDonald’s favourites, and reimagines these moments of joy and nostalgia in a high-visibility, street-level format.
Available across all McDonald’s North and East restaurants for a limited period, the meal includes:
● Choice of McVeggie or McChicken (Xplode): Both burgers are elevated with a new chilli and creamy Xplode sauce, topped with crispy onions
● Golden Crispy Pops: bite-sized, crunchy potato pops (munching/snacking)
● Bobaaa Blast drink: A generous scoop of poppy boba pearls, creating a fun, sippable treat
With cabs riding across streets, McDonald’s India (North & East) isn’t just serving meals, it’s serving moments of delight, fandom, and flavour on wheels.