Skechers launches OOH campaign for its hands-free slip-ins shoes

Skechers, the global footwear leader, has launched an extensive and impactful OOH campaign across 13 major Indian cities, highlighting its revolutionary Skechers Hands Free Slip-ins design. Featuring Bollywood superstar and brand ambassador Kartik Aaryan, the campaign executed by Signpost India, commenced on July 1st. This 15-day blitz utilizes 165 media assets to create a dominant presence in high-visibility locations, including key airports.

The campaign centers around the core benefit of Skechers Slip-ins™: “No Bending Over. No Touching Shoes. Just Step In And Go.” This clear, concise messaging is powerfully conveyed through a consistent visual strategy across various OOH formats. The creative prominently features Kartik Aaryan effortlessly sliding his foot into a Skechers Slip-ins™ shoe, underscoring the ease and convenience of the hands-free technology. His presence adds significant star power and relatability, ensuring instant recognition and understanding of the product’s unique selling proposition. The bright, inviting imagery and bold text ensure maximum impact.

The OOH blitz is strategically deployed across a broad geographical spectrum, targeting diverse urban audiences in major hubs including Mumbai and Pune in Maharashtra; Delhi NCR; Chandigarh in Punjab; Jaipur in Rajasthan; Indore in Madhya Pradesh; Ahmedabad in Gujarat; Bengaluru in Karnataka; Hyderabad in Telangana; Chennai in Tamil Nadu; Bhubaneshwar in Odisha; and Kolkata in West Bengal. In addition to these cities, the campaign has a significant presence at Mumbai & Delhi Airports, targeting a premium and mobile audience. The mix of traditional large-format hoardings and digital displays ensures dynamic engagement day and night.

With its widespread presence and compelling message, Skechers’ “Hands Free Slip-ins OOH campaign, amplified by Kartik Aaryan’s star power, is set to significantly drive awareness and consumer interest in this innovative footwear technology, inviting millions across the nation to experience the unparalleled ease of simply “step in and go.” The campaign concludes on July 15th, leaving a lasting impression of convenience and style.