Campaigns
Singles, just go play: Sony India & Zepto’s campaign call
The campaign, rolled out on the occasion of Singles’ Day, by the two brands, carries Zepto’s “Get a PS5 in mins” message, letting customers know they can get the Sony gaming console delivered in just a few minutes.
Who needs a Valentine when you have a PS5? Sony India, in partnership with Zepto, has a playful Singles’ Day surprise for gaming lovers, taking its PS5 campaign to the streets.
With the headline “P.S. I love you”, the billboard takes a playful dig at being single, encouraging people to choose the right games instead. The creative shows a man sitting on a couch with a PS5 beside him, accompanied by the line, “This Singles’ Day, play the right games.”
The campaign also highlights Zepto, with the message “Get a PS5 in mins”, telling people that the gaming console is just a quick order away.
The best part about this campaign is how it turned a simple Singles’ Day message into a fun product promotion. It grabs attention, makes people smile and gets the PS5 into the conversation. That’s what makes the idea work!