Shoutout OOH secures major Tech Park advertising rights in South India

Shoutout OOH (the Digitech Arm of Podhigai Media Group) has forayed into Tech Park branding by acquiring advertising rights from major premium property developers and Asset Management Companies such as DLF Limited, Brigade Group, Olympia Group and some other major players in this space in Bangalore, Chennai, Hyderabad and plans to expand to enter other metros as well.  

The DOOH media designs and placements are strategically crafted to maximize exposure for advertisements. Shoutout OOH informs that common areas such as the expansive food courts, bustling common areas, pathways and dynamic entrance lobbies are all integrated with its advertising opportunities by working closely with the tech parks. 

These high-traffic zones ensure that the brand’s message is prominently displayed and seen by many potential customers on a daily basis. 

In terms of the category of advertisers who would leverage tech parks to reach their audience, it’s a long list, and it includes  E-commerce and Quick commerce, BFSI, FMCG, Travel and Hospitality, Lifestyle, Textile/Apparels, Automobiles, Real Estate, Jewellery, Consumer Electronics, Consumer Durables, Healthcare, Travel, and others, including premium brands, as Shoutout OOH informs.   

Speaking about the initiative, Amit Kanani, Vice President and National Head – Sales, Podhigai Media Group, said, “Office spaces or buildings are no more isolated buildings with mundane outlook but today the commercial buildings are highly innovative with state-of-the-art architect infused with modern amenities. The real estate developers have modified the office space building into well organised, spacious and modern workspaces. Our team of creative experts leverages high-quality visuals, compelling design elements and concise messaging to ensure that brands stand out in the bustling environment of tech parks. From digital signage to spectacular DOOH displays, we employ diverse formats that engage and inspire IT professionals, reinforcing the brand’s presence and message effectively.”