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Ponds DOOH walls writs bold this festive season

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

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Ponds, a skin care product took a digital route to make its quintessential. At 64 Palli Durga Puja pandal in South Kolkata, the brand took the side pillars of the three overhead gates constituting of 25 ft X 3 ft stands tall in which 4 LED DOOH screens were turned into LED walls in each flank. The screen size of each LED was 72 inches that aired commercials of Ponds BB+ cream.

Also read | Lakme’s high voltage marketing blitz at the onset of Durga Puja

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poundsAlongside, Ponds also conducted BTL promotions where the live beauty contest, ‘Ponds Pujor Nandini 2019’ were organised in the prominent locations across the puja pandals in Kolkata. Started from Chaturthi, the day before the commencement of Durga Puja till Nabami, this contest was the talk of the Puja pandals in Ballyguange Cultural, Bharat Chakra and Singhi Park of South Kolkata.

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