Campaigns ‘OOH to become increasingly important for OTT category’: Tarun Katial ‘OOH to become increasingly important for OTT category’: Tarun Katial Published on August 28, 2019 By admin Outdoor is not anymore about only advertising, it’s about customer acquisition Related Topics: Trending Creative Concepts Seoul sees Nike’s latest football impact installation Innovative Use Rare Beauty launches scratch-and-sniff billboards for new fragrance Company News BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street) People Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner People Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH Contracts & Investments CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab