‘OOH can spur social entrepreneurship in a big way’

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• Innovative Use

  Rare Beauty launches scratch-and-sniff billboards for new fragrance

• People

  Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner

• People

  Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH

• Campaigns

  Digital displays turn Mumbai’s streets into a Wimbledon narrative

• Contracts & Investments

  Khushi Advertising bags exclusive advertising rights for Aparna Neo Mall, Hyderabad

• Creative Concepts

  SVACHH Deep Lid by TTK Prestige installed at Carter Road