Campaigns
Myntra turns holiday bills into a “Bills-board” ahead of Big Fashion Festival 2025
The cluttered wall of bills served as a clever metaphor for the financial strain that accompanies the holidays.
Myntra has rolled out a striking OOH innovation by transforming a traditional hoarding into a giant “Bills-board.” Covered with hundreds of real receipts and bills, the creative visualized how expenses stack up rapidly during the festive season — from Diwali card parties to garba passes, car punctures, and phone upgrades.
The cluttered wall of bills served as a clever metaphor for the financial strain that accompanies the holidays. In sharp contrast, Myntra’s message at the bottom of the board offered relief: during its Big Fashion Festival 2025, starting September 20, shoppers can enjoy 3X discounts, easing the burden of seasonal spending.
The campaign not only grabbed attention with its unique 3D execution but also created buzz across the city by tapping into a relatable consumer pain point. By turning everyday bills into a visual spectacle, Myntra reinforced its promise of delivering value and savings right when consumers need it the most.