Campaigns
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
The campaign is executed by Posterscope India
L’Oréal Paris partnered with the specialist OOH agency, Posterscope, to launch a high-impact campaign for its new Glycolic Gloss Range, a product line powered by Glycolic Acid. The objective of the campaign was to generate significant buzz around the new innovation and strengthen the brand’s visibility across key outdoor touchpoints. The OOH strategy targeted not only top metros but also fast-growing Tier 2 and Tier 3 markets across the country.
The campaign, executed by Posterscope India, dominated key locations in Mumbai, Delhi, Bengaluru, and Kolkata. The brand utilized a variety of formats, including striking billboards and mall facades, BQS (Bus Queue Shelter) formats, and larger-than-life creative innovations. The visual impact was maximized through a unique product cutout installation that translated the product’s pink, eye-catching packaging into a 3D urban fixture. This comprehensive approach aimed to bring the “gloss revolution to life” and visually “paint the country pink”.