Campaigns
Hocco chills the festive spirit with Modak Ice Cream on billboards
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance of modaks during Ganesh Utsav.
Hocco Ice Cream has rolled out a festive OOH campaign celebrating Ganesh Chaturthi with the launch of its special Modak Ice Cream, made instantly accessible through a partnership with Zepto, the 10-minute delivery app. The campaign cleverly blends tradition with innovation by creating a larger-than-life billboard that looks like a refrigerator, complete with chilled smoke effects that give passersby the feeling of freshly served ice cream. Adding a festive touch, the creative features Lord Ganesha peeking playfully from behind the fridge, tying the product directly to the season’s spirit of devotion and indulgence.
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance of modaks during Ganesh Utsav. What adds to the consumer appeal is the ease of availability, with the product being delivered in just 10 minutes via Zepto, which is prominently featured in the communication.
By combining festive imagery, product innovation, and a strong delivery partner message, the campaign not only celebrates tradition but also aligns with modern consumer expectations of convenience. The visual impact of the fridge installation with cooling effects ensures the hoarding stands out in a cluttered environment, evoking both curiosity and appetite among passersby.