HDFC Bank launches Vigil Aunty OOH campaign

HDFC Bank has launched a striking OOH campaign featuring a bold new face in the fight against cyber fraud, Vigil Aunty. This character-driven campaign is part of the bank’s broader initiative to promote digital vigilance and public awareness about online scams.

At the heart of the campaign is Vigil Aunty, a confident, no-nonsense figure who delivers sharp messages to alert the public. Positioned on prominent billboards across high-traffic urban areas, her statements are hard to miss. “When in doubt, log out!” warns citizens about fake shopping websites, while “Honesty is the worst policy” flips conventional wisdom to underscore the danger of revealing personal information to unverified sources.

The campaign is part of HDFC Bank’s Vigil Aunty initiative, encouraging people to join the Vigil Army, a growing movement to educate and empower consumers against digital threats. By combining culturally familiar imagery with urgent messaging, the bank has created a campaign that is not only visually engaging but also immediately relevant.

With cybercrime becoming more sophisticated and widespread, this campaign arrives at a critical time. Its creative execution makes the subject matter accessible while maintaining the seriousness of its message. Through Vigil Aunty, HDFC Bank delivers a public service message with clarity, impact, and cultural resonance, reinforcing the importance of staying alert in the digital world.