Campaigns
A marriage of wearables announced in style
This is a teaser OOH campaign that takes off from the digital rollout hinting at a partnership between the two brands and builds anticipation ahead of the official launch.
One stands for style/fashion and the other for fitness/efficiency. What’s common between the two? Well, they are both wearables, and now they are coming together. Jewellery brand GIVA and consumer electronics company boAt have taken to outdoor media to hint at an upcoming collaboration, rolling out a clean, minimalist billboard that hints at a fusion between style accessories and wearable technology.
The hoarding expresses quite elegantly what the synergy stands for, with visuals that bring alive the brand personas. The line ‘Wear your Charm’ further says it all!