‘Ghoul’ screams horror on OOH

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• Creative Concepts

  Seoul sees Nike’s latest football impact installation

• Innovative Use

  Rare Beauty launches scratch-and-sniff billboards for new fragrance

• Company News

  BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)

• People

  Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner

• Campaigns

  HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities

• People

  Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH