Campaigns Five Trends for OOH In 2016 Five Trends for OOH In 2016 Published on August 31, 2017 By admin Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium Related Topics: Trending OAC Kaushik Vedula of Castrol India to spotlight marketer’s expanding KRAs at OAC 2026 Campaigns The billboard that stops, sprays & spritzes you! Campaigns Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards People Hocco elevates Roli Shrivastava as Chief Marketing Officer OAC Proactive In & Out Advertising partners OAC 2026 as Associate Sponsor Industry News ‘Maintaining healthy pricing discipline requires collective responsibility’