Campaigns Feel the ‘Silk’ melt as you walk Feel the ‘Silk’ melt as you walk Published on December 10, 2013 By admin Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates Related Topics: Trending Campaigns IKEA puts the mess behind its tidy billboards Industry News India’s OOH market is evolving into a more technology-driven ecosystem: PwC report Campaigns Spotify turns fan-made playlists into hyperlocal OOH Campaigns New Balance & Flipkart Unique give AC Runner an arrival worth stopping for Insights Why the Future of OOH is about Screens + Moments Campaigns The Laughing Cow drives a giant cheese wedge through Minneapolis