Campaigns Feel the ‘Silk’ melt as you walk Feel the ‘Silk’ melt as you walk Published on December 10, 2013 By admin Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates Related Topics: Trending Campaigns Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard Creative Concepts Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage Contracts & Investments TVS Motor appoints Dentsu for integrated media mandate Industry News US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples Talks OOH Mantra Ads joins Gujarat Talks OOH as Associate Sponsor Talks OOH Rohit Chopra of Times OOH joins Gujarat Talks OOH panel on infrastructure-led growth