Campaigns Feel the ‘Silk’ melt as you walk Feel the ‘Silk’ melt as you walk Published on December 10, 2013 By admin Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates Related Topics: Trending Insights Dipankar Sanyal on the need for iconic OOH destinations in India Campaigns Nykaa’s new OOH campaign is all about staying ahead of the curve Industry News IOAA urges Finance Minister to cut GST on Outdoor Ads from 18% to 5% OOH Adtech Lemma hits global milestone with 3.5 million DOOH screens Industry News From Ads to aesthetics: OOH’s role in shaping urban life Campaigns Irth hangs a giant handbag off Mumbai’s first 3D billboard