Dunkin’ brings its bold flavors home with new OOH campaign

Dunkin’ has rolled out a striking new OOH campaign executed by BBH USA to promote its “Dunkin’ At Home” coffee range. The campaign uses bold, minimalist visuals featuring oversized packs of Dunkin’ coffee blends such as Hazelnut and French Vanilla set against expansive gradient skies. The design, resembling a sunrise, subtly connects to the idea of morning coffee rituals while positioning Dunkin’ as an everyday essential beyond its stores. 

The campaign has been deployed across large roadside billboards, transit tunnel posters, and urban wallscapes to maximize visibility and impact. The sequential storytelling in high-footfall transit zones immerses passersby in Dunkin’s product range, while the dominating billboard placements capture attention in busy city streets. By keeping the creative execution uncluttered, with just the product pack and the tagline “Dunkin’ At Home,” the campaign communicates its message instantly and effectively. 

With this execution, BBH USA has successfully repositioned Dunkin’ for the at-home consumption space while staying true to the brand’s bold identity. The campaign reflects a seamless blend of simplicity and brand familiarity, reminding consumers that their favorite Dunkin’ coffee can now be part of their daily ritual at home.