Campaigns Drink, but don’t drive Drink, but don’t drive Published on December 10, 2013 By admin In sync with the God-fearing Indian mindset, McCann Erickson a designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai. Related Topics: Trending Campaigns IKEA puts the mess behind its tidy billboards Industry News India’s OOH market is evolving into a more technology-driven ecosystem: PwC report Campaigns Spotify turns fan-made playlists into hyperlocal OOH Campaigns New Balance & Flipkart Unique give AC Runner an arrival worth stopping for Insights Why the Future of OOH is about Screens + Moments Campaigns The Laughing Cow drives a giant cheese wedge through Minneapolis