Campaigns Digital OOH will drive the consumption of this platform Digital OOH will drive the consumption of this platform Published on August 31, 2017 By admin Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’ Related Topics: Trending Campaigns IKEA puts the mess behind its tidy billboards Campaigns Spotify turns fan-made playlists into hyperlocal OOH Campaigns The Laughing Cow drives a giant cheese wedge through Minneapolis Campaigns Sky Sports kicks off 1,500 live matches with a giant 3D mural Campaigns New Balance & Flipkart Unique give AC Runner an arrival worth stopping for Insights Why Audience Measurement is the foundation & confidence is the outcome