Campaigns Data will drive spends: Shalini Kumar Data will drive spends: Shalini Kumar Published on March 18, 2019 By admin Shalini Kumar VP – Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t Related Topics: Trending Tenders DMRC floats three tenders for metro advertising and co-branding rights Insights Gujarat’s OOH Market has the scale. Does it have the economics for digital? Campaigns Disney+ promotes Hulu shows with playful ‘Hu Dis?’ OOH campaign Tenders Krishna Communication Outdoor secures exclusive branding rights across 8,000+ Gujarat buses Campaigns Fortune Soya Health brings brand message to life with boat innovation Campaigns Jessica Chastain’s ‘Other Mommy’ sheds a tear in creepy billboard