Campaigns Data will drive spends: Shalini Kumar Data will drive spends: Shalini Kumar Published on March 18, 2019 By admin Shalini Kumar VP – Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t Related Topics: Trending Campaigns Starbucks marks its 500th store with a nationwide OOH celebration Campaigns HUL launches massive OOH push for Surf Excel Matic Campaigns Shoutout OOH secures major Tech Park advertising rights in South India Campaigns Kathmandu puts the ‘Out’ in Outdoor with new OOH campaign Creative Concepts Tiffany & Co. brings Guillermo del Toro’s Frankenstein to life Creative Concepts JK Super Cement installs OOH spectacle in Udaipur