Campaigns Data will drive spends: Shalini Kumar Data will drive spends: Shalini Kumar Published on March 18, 2019 By admin Shalini Kumar VP – Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t Related Topics: Trending Insights ‘Audience measurement will never be effective without asset measurement’ Campaigns Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation Campaigns KitKat turns its logo into a quiet reminder to ‘have a break’ Innovative Use Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’ Company News INTO Creative & Chupps footwear win big at the IAA Olive Crowns Awards 2026 People Vistar Media expands Singapore team amid DOOH growth