Campaigns Data will drive spends: Shalini Kumar Data will drive spends: Shalini Kumar Published on March 18, 2019 By admin Shalini Kumar VP – Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t Related Topics: Trending International Events From field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all! OAA Ritu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026 Campaigns Amnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’ Campaigns easyJet urges travellers to ‘Drop Everything’ with OOH Campaign in the UK Contracts & Investments Mother Dairy renews integrated media mandate with WPP Media OAA Azazul Haque joins OOH Advertising Awards 2026 as Co-Jury Chair