BigBasket’s 10-minute toy delivery for bored kids and busy parents

Big Basket, the country’s largest online grocery delivery platform, has recently joined the quick commerce race. In addition to the usual suspects- fruits, vegetables, pulses, poultry- you can also get a wide range of toys and games delivered to your doorstep in 10 minutes.  

To celebrate Children’s Day and unveil their offering, BigBasket partnered with Talented to create a multi-city outdoor campaign.  

Raagaleena Sripada, Marketing Head, Big Basket Retail said, “So many aspects of parenting have evolved- from how we show our affection to kids to how we apologise to them. But one thing that hasn’t changed is the ease with which the kids get bored! You may try to entertain them with all kinds of traditional or known games but you will still land with a bored kid and a frustrated parent! Our attempt with this campaign is to offer a quick rescue from such situations – by delivering a great set of toy brands such as Lego, Hotwheels, Hasbro and many more in 10 mins!  

PG Aditiya, Co-founder & CCO, Talented said, “As a parent myself, I know that keeping children stimulated is a challenge, and the only ammo we have is dated methods we grew up with. So with this campaign, we showed tough love to parents and parent-adjunct figures who don’t want to own up to the fact that they’re objectively unentertaining. We banked on their deep-seated insecurity to pitch more child-friendly ways of spending time together using toys and games from BigBasket.” 

The outdoor campaign is live in Bengaluru, Pune and Hyderabad, with more activations planned throughout the month