Campaigns
Bank of India’s 120th Foundation Day lights up the Bandra-Worli Sea Link
The campaign is executed by PDSN Media
On the occasion of its 120th Foundation Day, Bank of India celebrated with a breathtaking OOH activation that lit up one of Mumbai’s most iconic structures the Bandra-Worli Sea Link. The spectacle transformed the engineering marvel into a glowing tribute, reflecting the bank’s legacy of trust and progress while capturing the imagination of the city.
The campaign brought together heritage and modernity, positioning the Sea Link as a canvas to showcase the bank’s enduring journey. For Mumbaikars, the illuminated landmark was not just a visual treat but also a symbolic reminder of connection, resilience, and forward movement values deeply aligned with the institution’s ethos.
Executed by PDSN Media, the activation highlighted the growing role of OOH in creating cultural moments that go beyond visibility. By choosing such a prominent city icon, Bank of India ensured its milestone was celebrated not just as a corporate achievement, but as an experience shared with the people.
This Foundation Day campaign was a reminder of how outdoor media, when paired with powerful storytelling, can turn cityscapes into living billboards that inspire pride and leave lasting impact.