Campaigns
Adventure Island splashes displays at 8 Delhi Metro stations
TDI International has executed the transit media campaign
TDI International India (P) Limited executed an advertising campaign for Delhi-based Adventure Island at eight Delhi Metro stations — Kashmere Gate, Inderlok, Pitampura, Rithala, Rajendra Place, Rajouri Garden, Janakpuri West, and Punjabi Bagh. These stations see high footfalls throughout the day.
The primary aim of the campaign was to attain publicity for Adventure Island’s summer offer on the tickets, on which 33% flat discount is available. As summer temperatures soar, the popular amusement park has slashed its ticket prices on unlimited rides. The summer sees an increase in the number of visitors to water parks.
DMRC stations are key touchpoints for a wide cross-section of consumers in the city.