Campaigns
Adcorre takes ITC’s Dark Fantasy across Kerala
The Kerala-based agency executed the OOH campaign for ITC Dark Fantasy within ninety six hours.
Kerala based advertising agency, Adcorre Medias Pvt Ltd executed this simple yet effective OOH campaign for ITC Dark Fantasy Chocó fills biscuits. The campaign covered eight districts and 50 plus small towns throughout Kerala. Within a short span of ninety six hours, Adcorre executed the campaign using multiple OOH mediums. Media parameter considered was to cover towns with more than 1 lakh population, having a minimum income of 12k per month. The project included a pre-planning process for two months, driven by efforts and insights of Siddharth Subramaniam, Media Manager, ITC Foods. The ad appeared on around 2 lakh sq.ft area of prints, communicating the product proposition of Dark Fantasy.
The new Dark Fantasy is a mix of chocolate and coffee flavours with an attractive tagline “Escape into One. Media vehicles such as billboards, bus shelters and unipoles are used for strengthening the brand visibility. The campaign generated a great response as it strengthened product confidence in people.