Campaigns
ABID INTERIORS 2016 connects with its target group via outdoor
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards
ABID, an association formed by architects, builders and interior designers, in Kolkata is yet again coming up with their annual exhibition titled ABID INTERIORS 2016 in Milan Mela Complex from March 10-14, 2016. The city will witness another national fair that each year provides a substantial platform to budding companies and also the stalwarts, leading in the field of interior designing and decoration in the eastern region.To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards among which 18 will be displayed for a period of one month and another 22 for 15 days. Executed by the outdoor agency, Mindtrack, the campaign covers all the major touch points of the city starting from north to south like Dhakuria, Prince Anwar Shah Road, Salt Lake, VIP, Lake Town etc.