Campaigns
AAP uses metro media to seek public opinion on proposed free ride scheme
The ruling Delhi Government calls out to commuters in the ladies’ coaches of Delhi metro
Delhi’s Aam Adami Party (AAP) has chosen the Delhi metro media to gather response to their much discussed proposal of free metro and bus rides for women. The campaign handled by Eg. Communications seeks the feedback of commuters on the proposal and quite obviously the ladies’ coaches happened to be the right spot for the communication.
Spotted by Media4Growth, the creative showcasing the current CM of Delhi, Arvind Kejriwal, communicates the objective of the scheme i.e. safety of women passengers along with a call to action to submit their viewpoints on the same.