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“A common OOH currency to measure the media is vital”

“A common OOH currency to measure the media is vital”

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What it takes to create & launch a common OOH currency - Dave Roberts at OAC 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017

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