A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six...
The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience
The one-year campaign, executed by Times OOH, showcases the entire range of Vivo smartphones
Fast-growing cities are centre stage in the digital and creative revolutions
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
Executed by Prakash Arts with Milestone as the creative partner, Airtel chose four prominent bus shelters on the OMR stretch for the 4G campaign.
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
Posterscope India has executed the campaign, covering eastern region including Kolkata, Rest of Bengal, North Bengal, Odisha, Bihar and the North East.
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
