Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative

In OOH News By VJ Media Bureau - November 21, 2016

At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program

"We are always open to innovations in our OOH campaigns"

In Viewpoints By M4G Bureau - March 04, 2016

UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.

OAC 2015 to feature all new StreetTalk OOH Thought Leaders Contest

In OOH News By VJ Media Bureau - July 06, 2015

Attractive prizes to be won; Also, first 200 delegates registered to attend OAC 2015 will receive Rs 500 worth gift vouchers or Rs 500 cashback via PayTM

Havas Media India registers 35% growth in 2014

In OOH News By Bhawana Anand - January 21, 2015

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Transit Media is on growth: FICCI-KPMG report

In OOH News By VJ Media Bureau - March 14, 2013

The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.