The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
‘Collaboration, audience data, quality assets key to transit media growth’
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’
Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key...
