Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
We consciously decided to buy efi-VUTEk technology from Arrow Digital because of their after-sale support, says Octopus Advertising
‘Collaboration, audience data, quality assets key to transit media growth’
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year
