‘Shift to audience based monetisation model’

In Digital OOH By Pray Jani - June 30, 2021

Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency