Results For "malls"
70 News Found
OOH offers immense scope for innovation: Madhu S Datta
In OOH News By VJ Media Bureau - July 08, 2014
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings
CASHurDRIVE adds digital brochure to its portfolio
In OOH Solutions By Bhawana Anand - June 05, 2014
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.
Play a game and win a discount, Myntra shows how
In Campaigns By Bhawana Anand - April 30, 2014
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.
HDFC Life taps parents with celebratory activation
In OOH News By VJ Media Bureau - January 07, 2014
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
Feel the 'Silk' melt as you walk
In Gallery By - December 10, 2013
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates
Vithoba OOH campaign at foodmalls
In Campaigns By MunmunSaha - October 29, 2013
The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
FOX Traveler strikes a new chord...
In Campaigns By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi
Mediascope Publicitas OOH enters Delhi with mall rights
In OOH News By VJ Media Bureau - August 08, 2013
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Once upon a campaign
In Digital OOH By VJ Media Bureau - April 11, 2013
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series'Once Upon a Time.'
OOH culture at the malls of Kolkata
In OOH News By Nabamita Chatterjee - March 25, 2013
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'